Kivotos tou Kosmou
Ark of the World
Ark of the World
Visual Identity for Kivotos tou Kosmou (Ark of the World). “Ark of the World” is a non profit organisation with a mission to take care of children that have been experiencing abandonment, racism and social exclusion on daily basis in one of the most downgraded areas of Athens, Akademia Platonos (Plato's Academy). It was founded in 1998 by Father Antonios Papanikolaou with a vision to constitute a point of care, support and hope, for a prosperous future for these children. The Ark today takes care of about 240 children - from infants to eighteen years old children- in a multi-religious and multicultural community, which flourishes and achieves great things. The organisation relies only to donations and volunteer work.
At February 2014 we volunteered to redesign their identity. We came up with a nice and bold symbol that combines the earth and the ark. The way is designed gives you the feeling that the ark is coming towards you or is going from left to right. We felt that the old logo and identity could not represent the amazing work of the organisation. We also wanted to give the Ark a more international look, as most of the donations come from individuals abroad. The colours we chose are blue that stands for the colour of the sea, of the earth and creates feelings like safety, trust and stability. The orange colour is the colour of something "new" and fresh, and creates feelings like hope and happiness. For the typography we used Neutraface Greek which is also donated by Mr. Panayiotis Haratzopoulos of Cannibal Fonts.
At February 2014 we volunteered to redesign their identity. We came up with a nice and bold symbol that combines the earth and the ark. The way is designed gives you the feeling that the ark is coming towards you or is going from left to right. We felt that the old logo and identity could not represent the amazing work of the organisation. We also wanted to give the Ark a more international look, as most of the donations come from individuals abroad. The colours we chose are blue that stands for the colour of the sea, of the earth and creates feelings like safety, trust and stability. The orange colour is the colour of something "new" and fresh, and creates feelings like hope and happiness. For the typography we used Neutraface Greek which is also donated by Mr. Panayiotis Haratzopoulos of Cannibal Fonts.
